The chocolate mold business requires a company to be proficient in many areas such as engineering, tool manufacturing, and injection molding. It requires a company set up for quick turn around and short run injection molding. Outside of confectionery molds, this is somewhat uncommon with most shops specializing in one of these areas.

While specialization is good for those companies, it can be a burden for a customer dealing with multiple shops. This is especially true in the relatively short-run display market. Over the past 3-4 years, Micelli has become increasing successful in the areas of injection mold tooling, custom display molding, and molding for aftermarket plastic auto parts.