What's New At Micelli

Beyond the Chocolate Bar:

How Decocoa Is Redefining What a Chocolate Company Can Be

What if a chocolate company wasn't just a manufacturer?  What if it was part artisan workshop, part innovation lab, part storytelling studio, and part immersive destination? That's the vision driving Decocoa Chocolate Crafters. Based in Rochester, New York, Decocoa has built its reputation by combining creativity, manufacturing, and storytelling through chocolate. What began as a passion for confectionery evolved into a much larger mission: creating a vertically integrated chocolate company capable of producing everything from artisan confections to large-scale retail programs while keeping craftsmanship at the center of everything they do.

Along the way, the team discovered something that continues to shape their business today. "Chocolate is more than a product—it's an experience."

That realization pushed Decocoa beyond traditional manufacturing and inspired a vision that now includes product innovation, immersive customer experiences, and even plans for a future chocolate museum.

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Navigating the Future Of Chocolate

Trends in Chocolate Molding for 2025 and Beyond

The chocolate industry is constantly evolving, driven by changing consumer preferences and technological advancements. Micelli Chocolate Molds is at the forefront of these changes, helping chocolatiers navigate the future with innovative mold solutions.

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Sustainable Chocolate Production

How Quality Molds Reduce Waste and Enhance Efficiency

Sustainability is more than a buzzword—it’s a necessity in today’s chocolate industry. As consumers demand eco-friendly practices, chocolatiers must adapt their operations to reduce waste and improve efficiency. One often-overlooked aspect of sustainability is the role of high-quality molds.

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For The Love of Making Chocolate: Micelli Interviews Birdsnake Chocolate

Birdsnake Chocolate Does Their Part In Ensuring The Cacao Industry Gets A Fair Go

It’s time for another installment of For the Love of Making Chocolate and this time we got in touch with Fred Lullfitz from Birdsnake Chocolate in Melbourne, Australia. Birdsnake Chocolate is a small craft chocolate brand that started in 2018 and adopts its unique name and standout branding from the Olmec people’s belief in the origin of chocolate.

Their product range runs the gamut from traditional craft chocolate bars to their Strange Magic chocolate spread – all made with cacao sourced from around the globe. Read our full interview below to learn about the driving-force behind their decision to pay above board for their quality cacao.

Read on to learn more about Birdsnake Chocolate!

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For The Love of Making Chocolate: Micelli Interviews The Cocoa Forge

The Cocoa Forge Celebrates The Adventure and Unique Flavors of Fine-Flavor Chocolate

Chocolate has a story to tell. Listening to and telling this story is the driving force behind The Cocoa Forge. We recently got to talk to Susan Fitch, the chocolate-maker behind The Cocoa Forge, based in Port Townsend, WA. Susan uses her innate curiosity in folklore, herbalism, and science to derive high-quality, nuanced chocolate that embodies her spirit of adventure and storytelling.

Every element of The Cocoa Forge story is focused on creating a unique experience. From their new home in a historic building that used to be a blacksmith forge and brewery. Their cacao is shipped via Sail Cargo. The cacao itself is ethically produced in limited quantities. Each bar produced is fine-flavor, single origin chocolate made from heirloom cacao beans. Each of these details are important for realizing how special and thoughtfully produced this chocolate is.

Read our interview to find out more about The Cocoa Forge!

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